Hankook's Kinergy 4S2 X: One Tire for Every Weather

It’s hard to be all things to all people. But in the tire business, you’re often asked to do just that, whether it’s offering additional vehicle services on top of tire alignments, rotations and installs or adding tires to your regularly scheduled orders that are becoming popular in your market. Tire manufacturers are feeling this, too, as many consumers are demanding tires that fit a wide variety of performance characteristics that they don’t need to change between seasons. In studying the market and consumer trends, @HankookTireUSA has developed a tire solution that can be all things to all people—or rather in a tire context, one tire for any weather— with the Kinergy 4S2 X. “The purpose of the all-weather tire is to provide an all-in-one product that saves time and money for our customers,” said Yewon Lee, consumer marketing manager for Hankook Global. “A three-peak mountain snowflake certified all-weather tire means the Kinergy 4S2 X can perform near the level of an actual winter product.” With a cutting-edge design, the Kinergy 4S2 X is not only built for stylish driving; it also has a unique tread design that reigns supreme in snow and wet performance. Let’s take a look: The Kinergy 4S2 X’s unique V-Shaped Tread Design features well-connected grooves and two-in-one tread blocks that connect for enhanced biting edges and digging force. This helps the tire evacuate water and give high performance in wet conditions. - The Serrated-Edge Grooves connected to the tire’s...