Neuromarketing research: testing website elements (logo, text, visualization), 2025

Your Logo Isn&The Star (And That&Okay) We often assume the logo is the hero of our website. But eye-tracking studies reveal a different story. In the critical first seconds, a user&gaze is a hunter, scanning for value, a solution, or a trigger. It&drawn to: Headlines that promise a benefit. Key visuals that explain or entice. Call-to-Action buttons that offer a next step. Search bars for specific needs. The logo? It&often treated as a landmark, not a destination. Users glance at it briefly for orientation—to confirm they are in the right place—and then move on to what truly matters to them. The Design Takeaway: Stop forcing your logo to be the center of attention. Instead, design a clear visual hierarchy that guides the user effortlessly from their need to your solution. Your logo&job isn&to scream for attention; it&to be a trusted signature at the end of a great experience.