The surprising paradox of intercultural communication | Helena Merschdorf | TEDxNelson

What if English as the global lingua franca is both our greatest asset and biggest downfall in intercultural communication? While the idea of a global language is appealing – especially in the age of globalisation – it often creates “invisible misunderstandings”. This can lead to harmless awkwardness in the best case or have dire political, economic, and social impacts in the worst case.