The full guide to marketing mix: different models and usage

Learn how to craft a marketing strategy by using the different models of marketing mix. In this video, I show you the 4Ps, 7Ps, 8Ps, 4Cs and 6Cs of marketing mix, and the 7Cs Compass Model. You will understand which marketing mix dimensions and variables control to make a successful marketing strategy. I explain the product: its components (the five product levels model), the Flower of Service, the product life-cycle theory, the product adoption curve (the diffusion of innovations) and the AIDA model. I go through the price: pricing models (cost-based and value-based pricing) and strategies (price skimming, penetration pricing, prestige pricing, competition-oriented pricing, psychological pricing); and all the other dimensions of a marketing mix. Finally, I show you how to apply and tailor different marketing mix models to make successful marketing strategies: cost leadership, differentiation and the Ansoff’s growth marketing strategies. Table of contents: 0:40 - Defining marketing mix; 1:03 - 4Ps of marketing mix; 2:11 - Five product levels model; 4:35 - The Flower of Service; 6:45 - Product life-cycle theory; 8:54 - Product adoption curve; 10:11 - AIDA model; 12:02 - Cost-based and value-based price; 13:32 - Main pricing strategies; 15:29 - 7Ps of marketing mix; 17:56 - 8Ps of marketing mix; 19:21 - 4Cs of marketing mix; 21:15 - 7Cs Compass Model; 21:35 - Co-marketing, co-branding, co-creative and commensal marketing; 24:51 - Different types of marketing strategies...