How to Build Products for 100 of Millions of Customers

On February 12, at Yandex Hall, Narek Hayrapetyan, Principal Product Manager at Picsart, covered the specifics of the Product Management discipline in mass consumer markets and how to build products for hundreds of millions of customers globally. The session discussed the importance of segmentation in different areas, such as product experience, pricing, and marketing. Additionally, the session highlighted key differences between building single-use-case "boutique" products versus multi-use-case platforms and the importance of systems thinking. The event took place on February 12 at Yandex Hall, a public space for Armenia’s IT community by Yandex Armenia. We look forward to seeing you at our upcoming events!