The Dun & Bradstreet Data Cloud and our Live Business Identity

This video provides detail on the Dun & Bradstreet Data Cloud and Live Business Identity (which is derived from the Data Cloud) and how they help companies improve business performance in the areas of sales & marketing, finance, procurement, compliance, and even enterprise-wide Master Data. Learn more about our Data Cloud here: The Dun & Bradstreet Data Cloud and our Live Business Identity can help. Curated from tens of thousands of global sources, the Dun & Bradstreet Data Cloud comprises over 420+ million verified business records – covering companies that make up the vast majority of the world&GDP, meaning the companies with which you most likely do business. The Data Cloud is both broad and deep, and includes many business attributes, scores, and insights, such as: • 200 million trade experiences per year, showing business activity and health • over 350 million digital device identifiers and over 4 billion IP addresses, useful for targeted marketing and personalization From the Data Cloud, we derive Live Business Identity, a comprehensive and continually updated view of almost every business on earth. Live Business Identity aggregates all data points for any given company into a single view and also shows connections between entities, such as corporate hierarchies. Other Live Business Identity attributes for any given entity could include, company contacts, supply chain information, and other analytically derived insights. Dun & Bradstreet does the...