Rickenbacker 4003S Demo

Nick shows some of the features and sounds of the Rickenbacker4003S, and highlights some of differences between this model and the standard Rickenbacker 4003. This demo was recorded with a Bergantino B-Amp direct into a Samson L1200 mixer. All EQ settings on the bass, amp, and mixer are flat. South Shore Music, in Weymouth, Massachusetts, started out in 1968 as South Shore Music Studio, by Pietro Volpe, an Italian immigrant, who taught everything from guitar to piano, accordion to trumpet, all the woodwinds and brass. Eventually, through the growth of student enrollment, there became a real need to supply accessories in the studio, so his wife, Ilva, also from Italy, began working in the store to sell accessories and eventually, musical instruments to students. In the early 70&Pietro had the foresight to acquire the Gibson guitar franchise, which created a lot of excitement and business at that time. In 1977, the Volpe’s bought the building that the store was renting, and doubled the size of the store. In the early 80&the Fender line was acquired. Then in 1985, they expanded again by adding an addition in the back of the building for storage. Their son, Peter, began working as a teenager in the business in the early 80’s, then ended up working full time in the store from 1987, when he graduated from Stonehill College. The store continued to grow and add more lines, when in 1998, Pietro Volpe decided to sell the business. In 1999, his son, Peter...