Difficult Is Worth Doing - Live Honda Skydiving Advert

A team of elite skydivers jump simultaneously from two aeroplanes and form the letters H, O, N, D and A in sequence, within a three minute time limit to advertise the new Honda Accord. This was all done live on television and was the first live advert in the UK. This was done to promote the "Difficult is worth doing" philosophy. Originally shown on Channel 4 at 8.10pm on 29th May 2008 To watch the ad that accompanies this, click here