The Secrets Of Copywriting [Free 5 Hour Course]

Want help getting clients, gigs, and jobs? Check out our Copy Career Accelerator ➡️ Want to upgrade your skillset with marketing knowledge? Check out our Ultimate Guide to Marketing Strategy ➡️ ==== The Fundamentals of Copywriting Everything beginners need to know to learn the basics of copywriting, marketing, and writing to sell. The free copywriting guide linked above contains everything you need to get started (including how to find clients...) Plus... There are resources, templates, worksheets, and invites to a free copywriting group above! == Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough. 0:00 - Why This Video Exists... (I'm Alex Myatt - Hello New Copywriters!) 1:15 - PART 1: The Power of Copywriting 3:32 - What Can You Expect? 5:48 - Problems With Copywriting and Why 'digital Marketers' Fail 6:48 - Writing for a Company... 12:58 - Writing for a Prospect... 15:55 - Anti Market Focus: Beware of Vanity Metrics 19:37 - Direct and Indirect Response Schools of Advertising 25:23 - What's the Problem With Modern Copywriting? 29:33 - The Role of Copy 32:15 - A Few Things to Keep in Mind 57:08 - 5 Stages of Awareness 1:18:08 - The Secret Weapon Most Marketers Are Afraid to Use 1:35:15 - Research 1:38:35 - The Sticky Research Process 1:40:12 - Product Research 1:41:46 - Research Template and Resources (Linked Above and Available in CC # how-to-start-copywriting channel) 1:45:10 - The Ideal Client 1:50:15 - The...