Nike: Breaking2

Since 2014 Nike had been working on breaking the 2-hour marathon barrier. This project that attacked this goal from every possible angle, from shoes to nutrition, from training to location. It all culminated in Monza, Italy, where Lelisa Desisa of Ethiopia, Eliud Kipchoge of Kenya, and Zersenay Tadese of Eritrea made the ultimate attempt. We were asked to run the show of Nike Breaking2, a high-profile project for Nike. The race event was watched live by Western European fans and by millions online worldwide. The webcast featured special appearances by Kevin Hart, Carl Lewis, and Paula Radcliff.