Philips TV – Ambilight vs. AmbiLux: How immersive do you want it?

Ambilight TVs and AmbiLux TVs are both based on the same idea. The idea is "How can we enhance the television experience with light?” With Ambilight, we are doing this with providing a soft halo with colors, with motion, with dynamics around the television and with AmbiLux, we are taking that exact same idea but then to the maximum. What is the difference between an Ambilight TV and an AmbiLux TV? • Ambilight: there are LEDs at the edge of your TV. • AmbiLux: there are 9 pico-projectors at the back of your TV but more to the center. Result is with Ambilight you have a halo around your TV which can change color according to whatever is on the screen. With AmbiLux, you have the projectors, so that means you can project in a much wider space (over 3,5m around the TV) but also higher resolution, so you can really put the motion of whatever is on the screen also in your halo. It&all there to make a better experience, it is meant to immerse you into the screen, and it’s meant to support your television viewing. And this is unique to Philips Television. See what adding light to an experience can do: