VTB Arena Park – a Sports Block in the Center of Moscow

The world was just getting ready to discuss the World Football Cup, but here at Mercator, the passion for football was already running high. The creative team was arguing about the best alternative for representing the project for the renovation of the Dinamo team’s home stadium. The VTB-Arena is the new name of the unique facility, which will consist of a football stadium and a multifunctional athletic and show venue – all under one roof. Our task was to speak not only about the stadium, but also about the large-scale reconstruction of the park, as well as the construction of the Sports Academy and a new block with residential and administrative buildings. Interviews with architects, engineers and project managers; aerial photography and shooting at the restorers’ workshop; computer graphics, archival materials and even interviews with football players – the material we gathered would be sufficient to create a feature film. It was quite hard for us to surrender certain fragments, but the genre has its rules. VTB, Arena Park, Sport, stadium, World Football Cup