NEW AGE OF AMOUAGE | SEARCH | LINEAGE | GUIDANCE | PURPOSE

You asked for it and we delivered! Part two of our Amouage series is entirely focused on the newest Odyssey collection ‘Escape’ that combines four fragrances into a single inner-self journey: Search, Lineage, Guidance and Purpose. This collection launched under the new creative leadership of the house triggered a debate around whether or not it represents and maintains the authentic beauty of the brand, or rather calls for entirely new standards and ultimately - an entirely new audience for Amouage. No matter what the answer is to this rather ethical question, ‘Escape’ proudly and rightfully secured its placement in the top-tier niche fragrance market. Amouage might have changed the direction, but it didn’t give up its enormous passion for the artistry and the quality of its creations. Which one is your favorite ‘Escape’? 00:00 - Introduction 00:13 - Odyssey collection ‘Escape’ 01:11 - Search 02:32 - Lineage 04:41 - Guidance 06:41 - Purpose 07:50 - New Age of Amouage Follow us on other platforms! Fragrances featured in this episode: