Google Adwords (Shopping Campaigns ) Bidding Strategies: Maximize Clicks Vs Manual CPC

Google Ads has various different bidding strategies that you can use for you Google Shopping campaign. The two most common ones that I get asked about a lot is Maximize Clicks & Manual CPC. In this video, I go ahead and explain the differences between those and why I prefer maximize clicks in certain situation Google Ads Bidding Strategy Definition: The Google Ads auction takes into account your bid and other auction-time factors that make up your quality score. The Google bid strategy you choose will determine how much you bid when you enter the ad auction. One of the factors that make up your Ad Rank is your bid, so your bidding strategy is the bidding method you choose for your Google AdWords advertising campaign. You set-up a bidding strategy for Search, Display, Shopping, and Video campaigns, and generally your strategy will be to drive conversions, conversion value, clicks, impressions, video views, or engagement. What are the different types of bid strategies available on Google Ads? We go through this question below by answering all the different options and strategies you can utilize for your search, display, and video campaigns. Google Ads Bid Strategies: Bidding strategies that drive and optimize for Conversions like Leads and Sales: Target ROAS (Return On Ad Spend) Target CPA (Cost Per Acquisition) Maximize Conversions Enhanced CPC Bidding strategies that drive and optimize for Clicks: Maximize Clicks Manual CPC Bidding strategies that drive and...