Mathias Lauridsen - JOOP! Spring/Summer 2011

Mathias Lauridsen (born January 13, 1984) is a Danish model from Copenhagen, Denmark and has been featured in numerous ad campaigns including Jil Sander, Gucci, Hugo Boss, Lacoste, Louis Vuitton and Hermès. He was discovered in 2003 and is currently signed with Ford Models in Paris, New York Model Management and Scoop in Copenhagen.[1] He is considered to be one of the best male models,[2] and has landed many lucrative contracts, for example the Gucci Pour Homme II fragrance. His runway credentials include opening shows for Hermès, Belstaff, Jill Stuart and closing for both Valentino and John Galliano.[citation needed] He has appeared in editorials for L&Vogue, Vogue Paris, Numéro Homme, GQ and Details. The photographers he has worked with include Karl Lagerfeld and Richard Avedon. Avedon photographed Lauridsen for a Hermes ad editorial in 2004 that proved to be one of the photographers last works.[citation needed] His distinguishing feature is a scar he has on his left cheek