Inside Rovio – Angry Birds Friends: Games as a Service Story

With social play in mind from day one, Angry Birds Friends was launched in 2012 when the mobile gaming landscape was dominated by premium titles and single player experiences. Today, the game is bigger and better than ever, with new levels every week and regular events driven by a small team. What does it take to evolve a game over 7 years in the ever-changing mobile games market, and what kind of a team and mentality is behind the game’s success?