"ANDRES SARDA" SALON INTERNATIONAL DE LA LINGERIE Autumn Winter 2014 2015 Paris HD by Fashion Chann

"ANDRES SARDA" SALON INTERNATIONAL DE LA LINGERIE Autumn Winter 2014 2015 Paris HD by Fashion Channe Andrés Sardá is a textile engineer who comes from a family deeply rooted in the Catalan textile sector. In 1962 he founded a company for the manufacture of women&underwear in Barcelona. As Managing Director of his new company, Sardá focussed his efforts on the evolution of new ideas, which, in the context of the time, broke away from everything that had been considered normal up until that moment. If the aesthetic component was a constant stimulus, quality and functionality were equally as important, spurring the designer on in his creations. His experience in the family businesses was also a great help, where he had played a part in the creation of innovative and breakthrough techniques, such as the use of Teflon in lace manufacture or the use of nylon in the manufacture of Leavers lace. His new business challenge led Sardá to be the first to use fabrics with Lycra—an elastic fibre that revolutionised design possibilities in women&underwear, in addition to other technological advances. Like the alchemist of the Renaissance, Andrés Sardá gave free rein to his imagination and had sufficient curiosity to discover techniques that were ideal for making his dreams a reality. The best videos, the most exclusive moments of the international runway since 1982 until now, of the most representative fashion weeks of the world. Backstage secrets, insights make-up and hair...