Hanken Professor Christian Grönroos - Principles of Service Management 1 - What is service?

Christian Grönroos, Professor of Service and Relationship Marketing at Hanken School of Economics, holds a series of lectures on the principles of service management. The topic of the first lecture is: What is service? Why service business? The following lectures can be found at: Christian Grönroos is a pioneer and leading scholar developing modern service marketing and service logic as well as relationship marketing and customer relationship management, and one of the earliest proponents of the term service management to describe customer-oriented or market-oriented management based on a service logic in service and manufacturing firms. He is one of the fathers of the school of service marketing and management that internationally has been labelled The Nordic School of thought. Christian Grönroos has been selected as a "Legend in Marketing" - the first one outside North America -, and his research work will be compiled and featured in the forthcoming "Legends in Marketing" Series.