"Play With Oreo"

Agency: THE MARTIN AGENCY Director: DENNIS GO Brand New School creative director Dennis Go in New York: "The client sent over an existing treatment centered around the theme song. They wanted a spot that looked handcrafted, and shouldn&be immediately apparent that it was CG. The spot also needed to be streamlined since it was going to be translated into several different languages. "We started with the paper craft concept and evolved into adding more materials. The characters also evolved as we designed them specifically to do a certain action or &Schedule: "Work began on October 1, delivered on December 12." For Brand New School Executive creative director: Jonathan Notaro Creative director: Dennis Go Managing director: Devin Brook Head of production: Julie Shevach Producer: Johnna MacArthur Designers: Andrés Rivera, Jeffrey Welk, Jungeun Kim, Lindsey Mayer-Beug, Serge Kirsanov CG director: Russ Wootton 2D lead: Mark French Technical director: Dan Bradham, 3D animators: Carmine Laietta, Jon Burke, Spyridon Serbos, Sam Crees 3D artist & cel animator: Jeff Bryson, Morten Christensen 3D lighting: Michael Lampe, Sylvia Apostol 3D modelers: Atsuki Hirose, Scott Denton, Young Lee 3D riggers: Jason Bikofsky, Jonah Austin 2D compositors: Jeen Lee, Jeff (Dragon) Billon Storyboard artist: Fred Fassberger, Tung Chow Assistant editor: Tyler Byrnes Music composition & lyrics: David Muhlenfeld, English Major Music production & mix: Duotone Engineer: Aaron Mirman Producer: Lissa...