TIDE: IT'S A TIDE AD (Cannes Advertising) (Film Lions Grand Prix 2018) (Superbowl)

Film Grand Prix Winners from this century: bit.ly/3yEY6eR This campaign shared the Film Grand Prix in 2018 at Cannes. It is an incredibly ambitious piece of work that built in power throughout the Superbowl game. Enlisting other Proctor & Gamble products to join in on the joke. Honestly this was far better than the other campaign and should have had the Grand Prix to itself. But the other ad, &Talk&(also by Proctor & Gamble) was well made and had a worthy message. So they gave it a Grand Prix too. Budding is all about helping Junior Creatives improve their skills, navigate the pitfalls inside creative departments, and have a sensational career in the advertising industry.