The new Opel logo - This is our energy.

The ‘Blitz’ has been a mainstay of Opel vehicles for decades. Today, Opel unveils a new iconic emblem, a progressive statement of our relentless ambition to always go further. Discover our new brand logo – bold, sharpened and confident. The Opel logo is more relevant than ever before. It expresses who we are and where we want to go. It not only symbolises our promise to the democratization of innovation and mobility but also conveys our commitment to becoming a fully electric brand in Europe by 2028. Like no other brand logo, our iconic lightning bolt stands for an electrifying future. Now more than ever. This is our energy, this is our new Opel logo – which will feature on Opel production vehicles as early as 2024. It will continue to form a central element of our graphic design principle – the Opel Compass, while simultaneously sitting proudly at the centre of the Opel Vizor brand face. Powered by positivity we want to create a tomorrow that is not only better for the planet but more exciting for the people. That’s what we manifest with our redesigned, even more energetic brand logo. Follow Opel on