Volvo | XC60 | The Future of Safety | 4DX Cinema Ad

Volvo booked a 60 sec. on screen regional cinema 4DX ad for the new Volvo XC60 through Motivate Val Morgan from 28th September to 25th October 2017. The cinema ad screened at: UAE – VOX Cinemas (City Centre Ajman, Cineplex Grand Hyatt, City Centre Deira, City Centre Mirdif, City Centre Fujairah, Marina Mall Abu Dhabi, Yas Mall Abu Dhabi and Mall of Emirates) Lebanon – VOX Cinemas (City Centre Beirut) Egypt – VOX Cinemas (Mall of Egypt) Qatar – VOX Cinemas (Doha Festival City) Oman – VOX Cinemas (City Centre Muscat) The seats of the 4DX cinema were synced to the sudden jerk experienced by the driver of Volvo XC60 in the commercial - when the vehicle applied breaks as the little girl crossed the road. The commercial highlights the vehicle's auto-emergency braking system which avoid accidents between 50 and 100 km/h (31 and 62 mph) and its ability to detect pedestrians, cars and animals.