Chupa Chups @ Solar

The Chupa Chups summer campaign visits the Solar Festival in Roermond with the Chupa Chups FestiWall; a huge artwork made up entirely out of lollypops. .Skaffa and Naad both presented their artwork made especially for this occasion. Chupa Chups Life Less Serious indeed! Some background? The worlds leading lolly brand, Chupa Chups, will be coming to you this summer with a brand new approach: The Festiwall. A huge red wall containing more than 30.000 lollypops, showing the great artworks of upcoming Dutch artists from the C&C network . By doing this, Chupa Chups connects back to its artful heritage: Salvador Dalí himself designed the logo. This super simple art concept helps the company sample more than 750,000 lollypops to their target audience in a very impressive and typical Chupa Chups way Concept & Copy by Close&Counter | Special Agents.