Bobby ''O'' ~ Beat By Beat

Robert Philip Orlando, also known as Bobby Orlando or just Bobby O, is an American record producer, indie record label owner, songwriter, and musician. He is regarded as an innovator in the hi-NRG genre for developing his signature sound, using a "powerful beat" and "new wave-style" vocals with the help of synthesizers, piano, guitars, cowbells, and a "heavy [synthesizer] bass".Orlando is credited as one of the founding fathers of Hi-NRG dance music. His productions are easily identifiable by their dense synthesizers, rolling bass lines, and resounding percussion. He has played multiple instruments on his tracks, including electronic keyboards, guitars, bass, synthesizers, drums, piano, assorted percussion, trumpet, and saxophone. The ringing cowbell percussion lines and robotic sequencers heard in "She Has a Way", "The Best Part of Breakin&Up," and "Native Love (Step by Step)" have been described as defining his trademark sound. In 2025, Bobby O returned to recording with the album Energizer of Purpose, featuring 11 new tracks that continue his signature Hi-NRG sound. The album title references an expression Orlando has used since the early 1980s, reflecting his longstanding artistic philosophy and continuing influence on electronic dance music.