Appsflyer explained | How to Track Your App Marketing Spend?

Appsflyer is a Mobile App analytics and marketing software. The platform was founded in 2011 and received initial funding from the Microsoft Ventures Accelerator program. It is the “Source of Truth” for all in-app analytics and window into user app data. ------------------- Need Help with Your Marketing? ------------------------------------------- Mobile attribution marketing is challenging, more difficult than web attribution marketing. Usually Ad platforms measure up to “App installs” only. Appsflyer enables you to track and optimize the acquisition funnel. The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns. It allows you to accurately measure marketing while protecting customer privacy. Used by TikTok, Disney, Shein, Square, Coinbase, Ebay (360 degree insight into user activity). Built on AWS infrastructure so can scale to businesses of any size. Ex. . Incremental lift testing makes it easy to make good choices for your marketing budget through accurate, unbiased insights into the true value of your marketing outcomes. Enables you to Measure, Analyze and Engage users. Google Partner, vital as many platforms aren’t. partners with Apple and Google App stores. The platform also helps with Deep Linking Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy...